Amplify Pompeia / Sao Paulo / Brazil
The project Amplify Creative Communities arrived in Brazil as an integral part of the 10th Sao Paulo International Architecture Biennale in 2013, in a partnership between Biennale, SESC Pompeia and Eise, School of Innovation and Services.
Initially started by the DESIS Lab within Parsons The New School of Design in New York City, Amplify Creative Communities provides a platform to expand community initiatives that develop more positive ways of living and working.
By disseminating collaborative initiatives that result in new and sustainable lifestyles, the project inspires individuals to adopt transformative examples.
This has a multiplier effect, linking the individual choices into collective actions that establishes more desirable, sustainable urban centers.
Social Innovation in Vila Pompeia
Find out what people in Pompeia are talking about and doing to change their lives for the better
How might social innovation transform Pompeia?
What are the biggest challenges involved?
With the exploding urban growth in Sao Paulo at the beginning of the 20th century, along with the construction of a railroad by the banks of the Tiete River, a large number of factories settled out in Vila Pompeia, with workers from all over the continent quickly following.
Nowadays in Vila Pompeia there is a stark coexistence between the old and the new; historical traces in the architecture of housing as well as factories that persisted and found new uses, such as SESC Pompeia, and Casa das Caldeiras; and modern residential and commercial buildings, attracted by rising real estate values.
It was in such an environment - rich in cultural activities and collaborative initiatives, filled with diversity and constantly changing - that Amplify Pompeia entered and discovered an array of urban activists working to improve lives and build sustainable futures.
We visited over 30 community initiatives in the region and selected twelve that best fit our three criteria: they had to come from within the community, they had to be collaborative, and they had to have a positive impact on society. Based on rigorous observations and in-depth interviews with members of the initiatives, we organized them into four themes and produced videos to tell the stories of each.